Engagement

Define the length of sales funnel – How long do we need to nurture prospects?



More content is produced that goes into greater detail and value.



Remarketing means anyone who touches your website can be brought back in.

Sale

Your products or services are promoted in a way that leaves customers happy about how they were sold to, and willing to buy again.



Everything leading up to the sale is tracked. Nothing is left in the dark.

Our systems give you 20/20 vision into the traffic you reach.

Profit Optimization

The system is built to make optimization easy.

Squeeze every last drop from every dollar spent.

Real-Time Content Personalization

Dynamic Content = Content that changes depending on who’s looking at it and when.

e.g. auto-updating copyright notice in a website footer.

Go far deeper with self-adjusting email newsletters and web pages. Make all your content ultra-relevant to every prospect.

Future-Proof Your Marketing Strategy

Digital marketing is being eaten up by A.I… and that’s a good thing.

Machine learning enables software to plow through mountains of data, allowing marketers (like you) to take their heads out of mind-numbing spreadsheets and focus on the important questions.

Track who clicks what, when, and where.

Make content that tailors itself to different visitors.

Test different theories to find out what really makes you money.

Read more on our blog MAN Digital Blog

Read more on our blog MAN Digital Blog

Gather Useful Insights

Call intelligence addresses the blind spot in your marketing analytics. Use it to attribute revenue and conversions back to your marketing campaigns and get in-depth insights about your customers.

Call intelligence can capture the following data points (and more):

This kind of data is either impossible or time-consuming to track any other way. That’s why I’m so sure this is the future. When this technology becomes more affordable (just as basic call-tracking has done over the past decade), any business will be able to fill up the last gaps in their analytics and see exactly what’s making them money.

Personalize the Customer Experience

Custom Call Experiences

For example, set up distinct menu prompts for first-time callers and repeat callers. This customization can even be based on the caller’s online activity.

Leverage Conversation Analytics

Use signals from a phone call to customize a caller’s experience after the fact. For example, put them on retargeting or nurturing campaigns depending on keywords they say during the call. Or use the results of phone calls to test different sales scripts, thereby improving the experience of all callers.

Follow-Up Right

Put callers into follow-up campaigns based on call activity. Since you know their entire journey, online and offline, you’ll make sure the right message goes to the right person at the right time. No more accidently retargeting a converted customer with a discount for something they just bought!1

Act on the Data

Double Down on Successful CampaignsWith call intelligence, you don’t just know which channels bring you the most calls. You know which bring you the best leads.



Determine actual conversion pathsDo most people call straight from a well-placed search ad? Or do they decide to call only after some email nurturing? See their whole history laid out in front of you.



Tie revenue to phone callsInstead of measuring success by call volume (which can be very misleading), measure it by actual revenue and know which cogs in your machine are making the cash register ring.



Test and OptimizeThere are many things that could make your sales jump up, and with a stable tracking system, it’s fun to experiment. Review the results at the end of the week or month or quarter.

Phone number tests:

Landing page tests:

The 3 Core Benefits to Using Call Intelligence

Increase in call volume



Better lead quality



Greater marketing ROI

You don’t have to change your phone number or do anything with your phone system.

Increase in Call Volume. With insights into what’s actually driving phone calls, you’ll know how to drive more. e.g.





Better Lead Quality. Improve the entire customer journey, including their experience on the phone, so you can get more of those high-value calls.





Greater Marketing ROI. With proper analytics setup, you can improve all your channels constantly. The first step is seeing the exact ROI of every channel, laid out in front of you. The second is watching it go up.

Learn more how to do call tracking like a boss with our Ultimate Call Tracking Guide

Sources:

Think With Google, The Role of Click to Call in the Path to Purchase





Search Engine Journal, An SEO Beginner Guide: What is Call Tracking and Why Should I Care?





Less Everything, Adding A Phone Number To LessAccounting Increased Our Paid User Base

Read more on our blog MAN Digital Blog

Your SEO guy holding onto your numbers

I wish I didn’t have to say this, but some shady SEO practices are going on out there. Some agencies try to keep their finger on the button of your campaigns, so if you want to show them the door, all the progress they’ve made for you goes with them.

There are two steps to preventing this:

Educate yourself on how call tracking works. Use it on your own for at least one advertisement, just to get a solid understanding of the process.



Make sure any contract you have with an external marketing team addresses the ownership of numbers generated for call tracking purposes.

Dirty numbers

Eventually, a phone number goes around the block. It doesn’t commonly cause a problem, but from time to time you might get a brand new call tracking number that another business once used. It might have been a spa resort or a drug dealer. There’s often no way to find out. Either way, you’ll get a few calls from disappointed callers looking for the other business. It’s a small price to pay. The longer you use a dirty number, the fewer wrong calls you’ll get (and it’s rare in any case).

If you’re concerned with having a number which used to be associated with something shady, simply do a Google search with the number in quotation marks, including the various ways phones are written (with/without the area code, with/without the digits grouped together). If it’s not indexed by Google, there’s nothing to worry about.

Legal Concerns

In the United States, call recording is legal from cost to cost. There are some regulations, which depend on the state. See this article by Digital Media Law to read up on these regulations. Before you begin, simply check whether you need to be registered as a call recorder in areas you will be targeting.

Most regulations simply require you to notifying the caller that their conversation will be recorded. I’m sure you’ve heard a pre-recorded message telling you this in the past.

*Disclaimer: I’m not a lawyer, and nothing I say qualifies as legal advice.

Learn more how to do call tracking like a boss with our Ultimate Call Tracking Guide.

Sources:

Think With Google, The Role of Click to Call in the Path to Purchase





Search Engine Journal, An SEO Beginner Guide: What is Call Tracking and Why Should I Care?





Less Everything, Adding A Phone Number To LessAccounting Increased Our Paid User Base

Read more on our blog MAN Digital Blog